The CXPack solution revisits the “conventional“ methods of evaluating and optimising digital interfaces, bringing them closer to the needs and requirements of companies.
CXPack offers more reactive and iterative methods, more dynamic, interactive and ready-to-use solutions and more objective and realistic recommendations.
CXPower has put usability testing at the heart of its solution. It allows you to clearly and regularly identify positive and negative "moments of truth" in the customer’s digital experience.
To be effective, CXPower bases the methodology of its usability testing on a fixed rule. The CXPack experts responsible for implementing, coordinating and analysing the results of the usability testing, are not involved in the design of the interface at any point. We cannot play both judge and jury.
Based on the methodology of the usability testing, this method has been designed to respond to the specific needs and requirements of the Design sprint.
As with other consultancy and research, the focus group complements usability
testing, upstream or downstream. Whether in-house or online, it provides a more creative and forward-looking approach to the digital
At CXPower we believe that to achieve the best results, it’s often worthwhile combining different methods of evaluating the digital customer experience.
The CXPack solution facilitates this multifaceted methodology.
This inclusive workshop is incorporated in the usability testing and focus group of CXPack. It allows you to better understand and use the results of the digital interface evaluation.
sur l'expérience client
Partir de l’expérience client aide à sortir des silos
Les organisations en silos ont permis de formidables gains de productivité, mais elles touchent maintenant leurs limites. Elles rendent difficiles les projets transverses, elles limitent l’agilité des entreprises et freinent l’exploitation des Big Data qui ne connaissent pas les frontières des organigrammes !
Comment sortir de ces structures bien ancrées dans nos organisations et dans nos habitudes ? Un des leviers consiste à mettre réellement le consommateur au cœur des processus.
diateino.com 31 mars 2017